Welcome to Series 2 Part 3
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This is where you may want to start working with an expert.
Colours can evoke emotional responses from people so think back to who your ideal client is. Also, what colour tones work with the theme of your business. Do you want clients to feel that it is a loud and bold business by using bright colours or is it soft and soothing using more muted colours?
Does the lettering and font match the feeling of the experience you are trying to create?
In business everything matters. Is your business card a standard size or do you want it to stand out by using a fun shape or size? Does the quality of the paper reflect your business and the integrity of the product you are providing? People can form an opinion of your business very quickly by simply looking at your logo. Especially during web searches - is it going to make them want to click and investigate or will they quickly move on to the next company because it doesnβt give them the feeling they are looking for.
Make sure your logo reflects your business and that itβs something your ideal client would love.
Jodi