Welcome to Series 2 Part 4
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Now that you have your business name and logo itβs time to work on branding.
Your branding makes your company distinctly yours. Think of it as your business personality. Itβs important that clients see a social post and instantly recognize the company providing it β brand recognition. Think of brands that you love like Starbucks, Amazon or Coke. You know the logo and it makes that company distinctly stand out to you without ever reading a word.
Keep on brand by making sure that your font and colouring and language stays consistent whether itβs in a social post, website, blog or newsletters.
Branding can also help simplify marketing decisions because advertising, events or sponsorship will either fit with your branding or they wonβt.
This is also an excellent time to consult with a professional to help ensure you also stay on brand!
Jodi