Welcome to Series 2 Part 1 of Our Small Business Info Series
๐๐ก๐จ๐จ๐ฌ๐ข๐ง๐ ๐ ๐ง๐๐ฆ๐ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ
Now that you have that great business idea, itโs time to pick a name โ sometimes the biggest roadblock to actually getting started! Here are some tips to get you thinking in the right direction.
First, start with what it is you โactuallyโ do and who is your ideal customer. Letโs say youโre a travel agent for example. Although what you selling are vacations what you are โactuallyโ providing is travel experiences and adventures. Who is your ideal client, who do you enjoy working with and want to attract โ get as specific as you can. Is it anyone with extra money or is it women that own their own businesses, who need luxury time away from the office?
Now brainstorm words that would attract your ideal client. In the above example, it may be luxury, spa, getaway, adventure or pampering. What words would make your ideal client feel the service you are providing.
The next thing to consider is to make sure it is a memorable name that is easy to spell. A common mistake is using a word that is easily misspelled and therefore you may not get people to your social sites as easily as possible.
Once you have a few ideas down on paper get a group of friends together to get an honest opinion. Have fun with the process and get creative!
Jodi